Created by Ogilvy New York, the 'Tiny Type' campaign takes a playful approach to traditional digital OOH work by inviting people to pay closer attention to spaces they might otherwise ignore. In some of the most iconic urban spaces in the world – from New York City’s Times Square to London’s Piccadilly Circus to Tokyo’s Omotesando – large-scale billboard spaces are being taken over by tiny-sized messages that beg to be discovered by all those around them.Role....................... Design
Creative Director.......... Alice Teruzzi & Francesca Ferracini
Assoc. Creative Director... Sarah Arrington & Andy Truong
Production................. Room 121
Client..................... Samsung
Deliverables............... Digital