Coca-Cola aims to have 100% of their packaging recyclable by 2025 and recycle a bottle or can for each one they sell by 2030. The objective was to use the brand’s famous identity to have the biggest possible impact. The campaign is rolling out globally starting with Latin America and North America, including some of the biggest and most famous OOH placements on Earth, print in several newspapers, social media, and digital video.Role...................... Design
Design Director........... Brian Gartside
Creative Director......... Alice Teruzzi, Francesca Ferracini
Assoc. Creative Director.. Pete Macinnis, Woo Jae Yoon
Client.................... The Coca-Cola Company
Production Company........ Lobo New York
Deliverable............... Print