"What if you could walk through a day in the life of an average African American young man? What would you see? What would you hear? What would you face? We wanted to redefine the whole narrative and allow everybody to step into these shoes," Wale said of the new video, which depicts a world in which racial prejudice is reversed. "I’ve never been more proud of a video than what we did here. Kerby really brought this vision to life, and Reebok helped make it a reality. I hope it makes you think a little. While you’re thinking, stay safe and stay home." (Complex Magazine)
Role .................. Designer
Artist ................ Wale
Director .............. Kerby Jean-Raymond (Pyer Moss)
Focus ................. Poster/Product/OOH Design