For the New York Lottery’s most immersive game playing experience, we staged an experience that brought their new basketball-themed “Champions of Cash” game to life, literally, on the courts of NYC. The Cash Court is a hoop that literally rains money onto players as they sink shots. The harder the shot, the more the money rains down. The real-life New Yorkers were totally taken by surprise.
Role .................. Lead Designer
Design Director ....... George Katz
Creative Director ..... Dom Baccollo
Client ................ New York Lottery
Focus ................. Logo Design